The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling,triathlon, and rowing with thrilling race reports and revealing post-race interviews with the elites.
Make your copy of How Bad Do You Want It? special by purchasing a signed edition directly from Matt Fitzgerald. – OR – Give an awesome gift to someone special by purchasing a copy of How Bad Do You Want It? signed and personalized by the author just for him or her. LEARN MORE
How would you like to be coached by one of the world’s most respected endurance sports authorities? Matt will design a customized training plan to fit your exact needs. LEARN MORE